Every student deserves a real path to college. We walk it with them.
The Robert & Seth Memorial Foundation provides free, one-on-one college advising to high school seniors across the tri-state area, from the first application to the final financial aid award.
One student at a time, the right college within reach
We give high school seniors the direction and expertise to apply effectively to the college of their choice. Every student works with us individually. Together we talk through strengths and weaknesses, career goals, and financial needs to find the right university fit.
Then we go further. We help each student build a financial package of federal and state aid, college grants, and scholarships, with one clear goal: keep annual student debt under $5,500 and make college genuinely affordable for the inner-city community.
From first list to final award letter
Our volunteer advisors stay with each student through every stage of the process.
Finding the Right Fit
We build a college list around each student's goals, academics, and family finances, not just name recognition.
Applications & Essays
One-on-one help with every application, from the Common App to essays, deadlines, and supporting materials.
Financial Aid & Scholarships
We guide families through FAFSA, state aid, grants, and scholarship applications so no money is left on the table.
Advocacy with Colleges
We go to bat for our students directly with admissions and financial aid offices, for both acceptance and aid.
We treat the award letter like the finish line
Getting in is only half the job. A college acceptance a family cannot afford is not an opportunity. Our advisors work the numbers with every student until the math works for their family, with a target of keeping debt under $5,500 a year.
Illustrative example. Every student's package is different; our commitment to working the numbers is not.
Side by side with students
In their own words
Thank you for all your support, time, and patience. Most importantly, thank you for believing in me. Thank you for not giving up on me the day I became a mother. There were days I wanted to give up and leave everything behind, but I didn't want to be the one to disappoint you. I hope you are proud of me.
Eucarys V. Program graduate3.8 GPA, Honors in both majors, and High Honors overall. Thank you so much for all your help and guidance!
Debra P. Program graduateThanks to the Robert and Seth Memorial Foundation, I completed my college applications without it being so difficult. They didn't just help me with applications, but with scholarships and the financial matters that were confusing to me. It was a big privilege, and something I will always be thankful for.
Karla H. Program graduateVolunteers who show up, year after year
A family-run foundation that has volunteered its time and expertise to seniors and juniors across the tri-state area.
Robin Ginsberg
CEO
Walter Ginsberg
College Advisor
Alan Dlugasch
College Advisor
Michele Dlugasch
Board Member
Send a student to college
Your generous donation funds our mission directly: advising, applications, scholarships, and the technology students need to succeed. Every dollar moves a senior closer to an affordable degree.
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Donations are tax-deductible. EIN 82-3139076. We also accept checks made out to the Robert and Seth Memorial Foundation. Questions? Reach us at wginsberg409@gmail.com.